Brand Refresh
Editorial
Asset Management
Caring Across Generations is a non-profit organization, dedicated to transforming cultural norms and narratives about aging, disability, and care; they “win federal and state-level policies; and build power amongst the people touched by care.”
In 2022, we [OrangYouGlad] worked to draft a set of brand guidelines that builds a stronger foundation for maintaining consistency across their communications. This work included refreshed colors, typography, pattern exploration and solid visual language that highlights multiple areas of care.
View the 2022 Annual Report here.
We've drequently collborated with Caring Across to lift and create engagement around care stories and advocacy. Some initiatives we worked on were:
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